The Problem: LEBARA had always catered to migrant communities but in a quickly changing technological landscape was losing relevance with that audience.
The Solution: We decided to speak to migrant communities by advocating for them at a time when the right wing press continued to vilify them.
The Contribution: Concept creation, video scripts, post copy, asset copy, carousel copy
The Agency: VaynerMedia London
We made a bunch of different assets, optimised for different platforms (hence the 1:1 videos), and also ended up making VaynerMedia’s first TVC — a spot for the Netherlands.
Original English script:
You live your life beyond limits
Letting nothing hold you back
So why should your mobile plan restrict you?
This month only, LEBARA is offering unlimited data and calls
In a flexible, monthly contract for only 20 Euros
Limitless, just like you.
LEBARA
For Global Citizens
The Problem: The BMW 5 Series was being launched, and needed to speak to the children of successful business people, who considered themselves to be successful in their own right.
The Solution: We created a manifesto for ambitious, young executives.
The Contribution: V/O script, V/O record supervision
The Agency: Serviceplan Middle East (Dubai)
The Problem: Amazon wanted to increase the use of two Alexa Super Skills: ‘Help me sleep’ and ‘Let’s Play A Game’.
The Solution: Rather than simply talk about the features, I worked with our in-house motion designers to create ads which function as the skills themselves, a white noise video and mini quiz respectively.
The Contribution: Concept creation, video script
The Agency: VaynerMedia London
The Results: The number of unique customers using the ‘Help Me Sleep’ SuperSkill doubled from 10 to 20k over the course of the week following the ad’s release.
