NATWEST BACK HER BUSINESS  

The Problem: NatWest wanted to talk about how successful their Back Her Business scheme — a programme dedicated to helping women in business — had been.

The Solution: Rather than talking about the success of the programme, why not show it (and your commitment to the cause of women in business) by giving the ad space to some of the enterprises that came up through the scheme?

The Contribution: Concept creation, video scripts, V/O record supervision, co-directing

The Agency: VaynerMedia London

The Press: This campaign got written up in Campaign, Creative Brief and then Campaign again.