UNICEF: PNEUMONIA

The Problem: Pneumonia is largely seen as a cured disease by people in the west, but it’s actually one of the greatest killers of children under 5 around the world.
The Solution: We increased pneumonia’s relevancy to our audience by positioning it against something they’re familiar with: online mindfulness & breathing exercises.
The Contribution: Concept creation, video scripts, post copy
The Agency: VaynerMedia London