GDK: The Drip Awards
The Problem: In 2021, GDK had just secured a partnership with Wireless but didn't know what shape that partnership should take and how to speak to that audience over the next 3 years.
The Solution: GDK often spoke about how essential their secret sauces are to their success, and 'sauce' in slang can refer to people who have a certain je ne se quoi. So I created The Drip Awards, a celebration of those with the freshest drip (clothes & accessories) and the freshest sauce (attitude & confidence).
After the success of the inaugural Drip Awards, the campaign has continued, with the 2022 edition hosted by Snoochie Shy.
The Contribution: Strategy, Concept Creation, Copywriting, scriptwriting
The Agency: Social Chain
We made three videos across three days in which our Drip Ambassador, Josh Denzel, handed out Awards For Immaculate Drip to festival goers who oozed style and sauce.
We made t-shirts to be given away to participants.
The Drip Awards we handed out to winners.
In the run up to the festival, we dropped this asset to let customers know that they could potentially win free tickets to Wireless.
I wrote this Spotify ad to drive our audience in-store, where they could be in with a chance to win tickets to the festival.