GDK: BALANCE 

The Problem: GDK was launching the KCAL and Gym Box, two menu items designed to be low calorie and high protein, but how do you overcome the stigma around kebabs as being inherently unhealthy?
The Solution: Positioning these two items as being part of a balanced diet and lifestyle, and employing experts on fitness to help reinforce that idea.
The Contribution: Concept development, copywriting, scriptwriting
The Agency: Social Chain