CLAAP: A BETTER WAY

The Problem: After months of development and beta testing, Claap, an asynchronous meeting platform was ready to launch, but how?
The Solution: With the pandemic forcing many to reflect on their ways of working, we positioned Claap as being a tool that would empower workers as we shifted into a fundamentally new way operating.
The Contribution: Strategy, concept creation, copywriting, scriptwriting, production, hiring
The Agency: None. I worked directly with the client.