The Problem: Captain Morgan is often had by first-time drinkers, who quickly graduate onto more premium liquids.
The Solution: Insert the character of The Captain into culture so as to create a greater affinity for the brand, especially among Gen Z whose outings tend to be more “mid-tempo” in comparison to the heavy drinking of their predecessors.
The Contribution: Concept Creation, post copy, community management, video copy
The Agency: VaynerMedia London