The Problem: Bud Light had just launched in the UK and needed to speak with a distinctive, irreverent tone of voice to distinguish them from their competitors.
The Solution: Let me make stupid jokes on Twitter and Facebook as the Bud Light Community Manager (Franklin King is my secret Facebook alias. Don’t tell anyone).
The Contribution: Community management, copywriting, stupid jokes
The Agency: VaynerMedia London
The Bud Light kimonos are so super exclusive they don't even exist.
— Bud Light UK (@BudLightUK) October 18, 2017
When the stars align, and the heavens declare that the time is upon us. (When Dan in legal gives us the go ahead).
— Bud Light UK (@BudLightUK) October 19, 2017
Look, all we're saying is that Ben Nevis is not to be trusted. Everest is alright.
— Bud Light UK (@BudLightUK) October 15, 2017
Alright, we'll speak to James in accounting. He's got an in with the Lord of Darkness, so maybe he'll be able to get something going.
— Bud Light UK (@BudLightUK) October 30, 2017
4 out of 5 experts agree it's the best way to drink.
— Bud Light UK (@BudLightUK) October 15, 2017
In our experience a good old fashioned mutiny is the best way to get your demands met.
— Bud Light UK (@BudLightUK) October 18, 2017
Evidence that people liked it:
