During my time at Serviceplan MiddleEast, I created a lot of print executions for BMW. Here are some of my favourites.
For BMW Service Inclusive, the strategy asked us to evoke the feeling of satisfaction that comes from using their service. So I pitched a special print ad that came in bubble wrap; encouraging the audience to engage in the most satisfying of activities to get the brand message.
This was the second execution for the same campaign pitch. Here we played on the behavioural psychology surrounding the colour blue.
The importance of BMW Original Parts.
For a university magazine.
For a photography publication.
For a fashion magazine.
For Ramadan sales.
MINI Leasing programme.
