The Problem: We needed to communicate the BMW 7 Series launch to business executives in Dubai. Specifically, we needed to impress upon them that to own and drive one is a fundamentally luxurious and exclusive experience.
The Solution: We drew the parallel between the car and an area of life where luxury and exclusivity has already been highly delineated: Air travel.
This series of OOH ads were placed in the T3 Business & First Call Corridor of Dubai International Airport.
The Contribution: Copywriting
The Agency: Serviceplan Middle East
